The Synergy Email Marketing Manager module gives you a powerful toolset for creating complete email campaigns – and merging, consolidating, sorting, organizing and utilizing all of the information that flows into your business. With that information, you can build the kind of relationships that keep customers coming back again and again. Synergy Email Marketing Software enables you to quickly create, send and track email with easy-to-use customizing and visual reporting features. It also lets you edit and send HTML email content with virtually no knowledge of HTML, as well as personalize and send alternative text emails to those who don’t accept HTML email.
Easily sort,add, edit, delete fields and records, categories and source.
Full Featured User Poll, even allows you to select days between voting again by multiple blocking methods
Select Message, List and Send or schedule a mailing. Option of sending to people who have not received a message previously
Graphical, Text and Percentage Display of Sent Email, Opened Email, Bouncebacks and Links Clicked by recipient, date and time. Automatically makes any hyperlink trackable
Generate a Spam Free Contact Form with as many or few fields as you need, it will even generate the code to place on your webpage. You can select which fields are mandatory, if you would like the user to sign up to another email newsletter and will even notify you when this has happened and send an autoreply email to the person signing up.
Easily see which subscribers belong to a list and see which sources and categories make up a list
This Enterprise Level Survey Manager should be a module to its self. Complete Flexibility, control, no layout restrictions, and thorough reporting
Manage Mailing Lists -
Step by Step guidance of importing any records in a csv format. Create which the fields you need prior to importing and the system will import it
SYNERGY e-Marketing Manager Software Key Features
Automated Statistics and Reporting. Synergy e-Marketing Software goes beyond standard bounce, open, click through and unsubscribe statistics, telling you exactly what your readers clicked, and when, providing data for individual mailings, entire mailing lists, all sends of a particular message and all messages to a particular contact, for any date range you choose. Synergy e-Marketing Manager also lets you drill down to view a list of contacts matching that criteria and the time and date that they opened, clicked, or unsubscribed, as well as the link they clicked. This feature is invaluable in determining reader interest for follow-up marketing.
Click-Response Statistics. Synergy eMarketing Manager Software also enables you to gather information from users by including responses to questions as links in your email, such as "Yes, I am interested in...", or "No, I do not have a need for...". You can use the statistics and reporting feature to see how many of your contacts responded by clicking through on each option.
Flexible Mailing List Subscribe and Unsubscribe. Synergy Email Marketing Manager lets you manage two types of lists. In the first type, you can offer website visitors who complete a contact form the option to subscribe to one or more mailing lists. Users stay on the list until they unsubscribe, regardless of changes to their contact information. For the second list type, called a query list, you simply point and click to define mailing lists that send to all users in a particular set of categories. All users who meet the criteria at the time of the mailing receive it. Both types of list respect the automatically generated unsubscribe links, which give users the ability to opt out of mailings.
Contact Management. Synergy Marketing Software gives you two ways to see lists of contacts. The basic list provides name, phone, and email information, plus a click through to contact details, including physical address, phone, and comments. The advanced list lets you build and search custom fields, such as mail status, check-back date, priority, source and category. You simply enter your search criteria, click the link next to each contact and get instant access to the complete record of mailings received by that contact, including the exact date and time the user opened and clicked through on each mailing, and what link the user clicked. You can also re-enable contacts that may have been disabled due to email bounces if you correct their email address.
Customize Email Templates and Edit Copy. Synergy Email Marketing Software enables developers and designers to easily customize HTML email templates created in their authoring tool of choice without having to know HTML. It also provides step-by-step guidance in integrating HTML email templates and identifying which areas of the templates should be data-base driven. Synergy eMarketing Manager also lets site owners with virtually no knowledge of HTML make copy changes quickly with point and click editing.
Personalized HTML Email and Alternative Text Delivery. Synergy Marketing Software lets you personalize both the HTML and the text versions of email with multiple field tags so that you can address an email to someone by their first name. Synergy eMarketing Manager also allows you to specify a text alternative for those users who don't accept HTML email. The system will automatically generate a link to an archived version of email so that the user can click through and view the full HTML email in his or her web browser.
Surveys and Polls. Synergy eMarketing Manager enables you to quickly develop and conduct surveys and polls to gauge customer satisfaction and spot new opportunities.
Quickly Add Contact Forms. Synergy Marketing Manager provides point and click ease in adding fields to contact forms for everything from quick newsletter signups to extended contact forms. You simply select the fields required fields and indicate whether you'd like to show checkboxes for mailing list subscription. Synergy eMarketing Manager generates HTML content for you to paste into your page, which you format the way you want. You can choose a message to serve as a staff notification, giving you immediate access to new signups in the format you choose. Finally, you can select an automatic "thank you message", including merge fields, to immediately thank the contact.
Easy Import/Export. In addition to gathering contacts in via signup forms on your website, you can import contacts into your database en masse. The system imports the popular CSV format, which lets you import from programs like Outlook, Act, and Excel. The software guides you through the import process, showing you a sample of contacts to be imported, and allowing you to choose which information you want. You can then apply a flag to the imported contacts to help you find them or send a mailing to them later. Exporting is equally easy, with the software guiding you through selecting which of your mailing lists you wish to export, and which information from that mailing list.
Automatic Newsletter Archive Generation. When you use the automatic archive feature, there's no need to worry about updating your website with your latest newsletter and changing all the links to match. Synergy eMarketing Manager will automatically display a list of emails with a link to the archived newsletter, sorted by date and categorized according to different newsletter types if you wish. It will also automatically generate an appropriate link to the website archive and place it in the text-only version of your emails, so that users who don't accept HTML email can still click through to view your newsletter properly.
Step-by-Step Guides. eMarketing Manager's Step-by-Step Guide walks you through common tasks like creating an HTML email message, testing it, and sending it to a selected list. You get plenty of opportunities to preview and confirm your email to minimize the chance of sending the wrong message. You can schedule messages for sending later, or sending on a recurring basis. The system tracks which contacts have received which messages, and prevents duplicate sends unless a "resend" is specified.
What People are saying
About Synergy Website
Management Tools
“When working on a large scale public involvement project recently, I was excited about the opportunity of using the Synergy solution. It proved to be the perfect tool to allow us to capture public opinion not just once, but multiple times. It gave us the ability to stay connected to them throughout the duration of the project. In my opinion it was a resounding success and I look forward to working with Synergy again.”
Audrey Plé, Consultant and Coach, Magenta Marketing Inc.
Integration with eContent Management and eCommerce Management
Synergy eMarketing Manager Software Solution is even more powerful when used with Synergy eContent Manager and Synergy eCommerce Manager Software modules. Purchasing the Synergy eContent Manager along with the Synergy eMarketing Manager Solution gives you several great integration features. You can generate response-links and landing pages in a single step, which brings respondents to a custom-created landing page that provides information specific to their interest. You can also turn any web page generated in Synergy eContent Manager into an HTML email simply by moving or copying it to the HTML emails folder in the Manage Web Pages view. Also, the automatically generated newsletter archive works on the same principle as the Synergy eContent Manager, giving you complete control over the archive layout. When you buy both Synergy eContent Manager and eMarketing Manager modules together, you only need to learn one interface for editing both web pages and HTML emails.
The eMarketing Manager can also be used as:
Complex Survey Manager
Membership Manager
Complex Job Application and Candidate Search
Email Newsletter Manager
Send eCards
Data Verifier
Create Spam Free Contact Forms
Email Order Forms
